Bob Kelleher, an award winning speaker and author, has stated that the best technique for staff engagements is treating employees like customers. Most famous entrepreneurs around the globe follow this approach to ensure that diligence, innovation and loyalty get imbibed into the work culture. Henry Ford, founder of the Ford Motor Company, introduced the concept of welfare capitalism, paying his staff $5 a day (an exorbitant salary in 1915), and also ventured into the profit sharing model for employees. The exemplary employee value proposition worked wonders in bringing down turnover rates from 370 per cent to 16 per cent in his organization. Sam Walton, who gifted the retail giant Walmart to the world, not only satisfied his shoppers with royal customer service, but also ensured that he retained the best talent in the market even when Walmart was in its nascent stage. Profit sharing models and firm faith in team work formed an important part of Walmart’s work culture right from the very beginning.